e-Learning
For the “2006 Branding Taiwan Month,” on-line video distance courses were made available for company representatives who were unable to attend in person. Informative and exciting Speech es made by renowned instructors are included in the courses.
Due to bandwidth restrictions, only partial video clips are available. However, there are complete audio and PowerPoint presentations where users are free to listen, browse, and study the contents for as long as they like. This will increase branding and marketing awareness.
Instructions:
The e-learning application will open after clicking on “Video Presentation” next to the introduction of the speaker. Click on “Download”, and then “Open” to open the PowerPoint presentation, shortly after which the video segment will begin playing.
| 【Speech 1】 | Global Brand Strategy of HYUNDAI Motor Company | |||
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John “Young-ill” Kim
Executive Vice President Advanced Strategy Group A multilingual and an aspiring Ph.D., John Kim is a professor at HDK in Sweden and various universities in Korea. Over the years, he has accumulated a wealth of experience in the automotive industry, working for various firms in Germany, England and Korea. His expertise has won him national awards from many design competitions.
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| 【Speech 2】 | The Best Global Brands 2006 | |||
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Tom Blackett
Group Deputy Chairman Interbrand Tom Blackett joined Interbrand in 1983. He was Managing Director of the firm’s London business from 1985 to 1989, and was appointed Group Deputy Chairman in 1996. Experienced in all areas of Interbrand’s work, he has handled projects for major international brand owners such as Heineken, British Telecom, Unilever, GlaxoSmithKline, BP Amoco, Volvo and Rolls-Royce. Tom Blackett has written a stream of published papers and articles about the work of Interbrand and, over the years, contributed to 15 books, written by members of Interbrand.
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| 【Speech 3】 | Building a global brand in Asia | |||
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Anthony Lau
Head of Branding and Marketing Communications Marketing Asia-Pacific -- HSBC An advertising veteran with over 20 years of specialized experience working closely with clients, Anthony Lau began his career with Cathay Pacific Airways holding various roles at its headquarters in Hong Kong, after which he joined the Hong Kong and Shanghai Banking Corporation (HSBC) and became the head of branding in its Marketing Department in 2002. In this capacity, he is responsible for corporate branding and advertising activities in the Asia Pacific region.
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| 【Speech 4】 | Using the Five Senses to Build Extraordinary Brands | |||
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Martin Lindstrom
Global COO, British Telecom/LookSmart Executive, BBDO Founder/CEO, BBDO Interactive Asia Co-founder, BBDO Interactive Europe Seen as one of today’s most respected branding gurus in the world, born in 1970, Martin Lindstrom founded his own advertising agency at a remarkable age of 12. Sitting on several boards globally, his clients include Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald’s, Kellogg’s, Yellow Pages and Microsoft. Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. Lindstrom has a reputation for earning “a guaranteed standing ovation” at his compelling lectures on 360-degree branding, and enjoying immense popularity as a columnist.
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| 【Speech 5】 | Branding, Refresh Your Minds | |||
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Kevin Lane Keller
E. B. Osborn Professor of Marketing Tuck School of Business, Dartmouth College Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a host of different types of marketing projects and has served as a consultant and advisor to marketers for some of the world’s most successful brands. His general area of expertise lies in marketing strategy and planning, whose specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals where he has also served on the Editorial Review Boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards.
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| 【Speech 6】 | How Taiwanese Brands Achieve the Global Success? | |||
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Dr. Philip Kotler
S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management Northwestern University, Illinois Hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing," Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Illinois. Dr. Kotler is the author of "Marketing Management: Analysis, Planning, Implementation and Control," 13th edition, which is the most widely used marketing book in graduate business schools worldwide. He has also published over 100 articles in leading journals, of which several have received best-article awards.
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