Although MSI has been manufacturing mainboards and graphic cards for a while, it has only recently started to focus its brand on the 3C market, with the introduction of thin and light netbooks and car infotainment. Its brand ambition is to globalise and diversify its business strategy to become multicultural, stylish and innovative. Its tagline - “Insist on the Best” - translated into products such as the world’s first 10-inch hybrid storage netbook. In a world that is tired of traditional advertisements, MSI has heavily invested in strategic alliances and activities such as placement marketing and joint promotions to grow its brand.